HAPPY LEE MINHO DAY! In celebration of their brand ambassador’s 36th birthday, SM Development Corporation (SMDC) gathered Lee Minho’s fans, collectively known as “Minoz'' or “a presence like God,” for a series of cup sleeve events across the metro.
Held simultaneously in SMDC showrooms — Gold Residences across NAIA Terminal 1; Bloom Residences in Sucat, Paranaque; SM Mall of Asia in Pasay City, SM Megamall in Mandaluyong; and Light Mall along EDSA-Boni MRT Station — the cup sleeve events served as a testament not only to the enduring popularity of the global sensation in the Philippines, but also to the success of SMDC's "Step Into Luxury" campaign.
Throughout the afternoon, SMDC treated the attendees to exciting activities and surprises, immersing them in the world of Lee Minho. Minho fans sent their heartfelt wishes for the star, and made lasting memories over coffee, snacks, and commemorative keepsakes.
A ‘Good Guy’ like no other
As the face of SMDC, Lee Minho has continued to capture the hearts of millions across the globe, exemplifying what it truly means to be a “Good Guy.” His donation platform, PROMIZ, encourages people to make a positive impact on the lives of others and make a difference in their communities. From the environment, to children, and animals, PROMIZ acts as a catalyst for people to share their resources for the benefit of those in need, and all-in-all, create “a better tomorrow” for everyone.
Aye Luna, Vice President for Marketing at SMDC, highlighted how Lee Minho’s partnership with SMDC has been pivotal to their vision of building a nation of homeowners through sustainable, community-centric communities with an intrinsic care for one another.
“At SMDC, we endeavor to make luxurious homes accessible to more Filipinos. Our investors and home buyers deserve nothing but the best, and Lee Minho’s endorsement of our properties validates this belief,” she said. With resilient, safe, secure, and developments in premium locations that provide hotel-like interiors, resort-style amenities, and community-building initiatives, SMDC, curates a holistic, affluent lifestyle for their residents.
She reiterated how, in line with their “Step Into Luxury campaign,” SMDC affirms their commitment to building world-class, sustainable communities for all. According to Luna, “It is through the passion and dedication of our ‘Good Guys’ that we are able to redefine and elevate the urban landscape in the Philippines, and bring many Filipinos’ dreams to life.”
Luna concluded the series of cup sleeve events by thanking the many loyal fan clubs that relentlessly support their ‘Good Guy.’ “Lee Minho is a cherished member of our SMDC family, and we are honored to celebrate him as our brand ambassador,” she said.