SMDC celebrates its 20th anniversary with a grand trade show at MOA.

SM Development Corporation (SMDC) began its 20th anniversary celebrations with a three-day trade show at the MOA Music Hall on November 22-24, 2024. The event celebrates two decades of real estate excellence and provides an authentic experience of the SMDC lifestyle.

SMDC@20. In celebration of its 20th anniversary, SMDC formally opens a 3-day trade show at MOA Music Hall to showcase the vibrancy of its communities. At the ceremonial lock-and-key ceremony were: Marking C. Que, SMDC SVP and head of customer support; Gen. Bernard Yang of SPD NCR; Grace Evangeline M. Sta. Ana, SMDC EVP and head of core operations and product development; Sen. Richard Gordon, Red Cross chairman and CEO and Jessica Bianca T. Sy, SMDC VP and head of design, innovation, and strategy.

The opening ceremony featured a ceremonial lock-and-key photo opportunity led by SMDC executives Grace Evangeline Sta. Ana, Jessica Bianca Sy, and Marking Que. Joining them were PNP Gen. Bernard Yang and Philippine Red Cross Chairman Richard Gordon. These partnerships reinforce SMDC’s dedication to community safety, security, and outreach initiatives.

Guests are treated to guided walkthroughs showcasing SMDC’s hallmark features, including grand lobbies, resort-style amenities, and vibrant community spaces. Attendees also enjoy engaging talks, live entertainment, and exclusive anniversary deals.

Event Highlights

The ceremonial opening set the stage for the celebration, with SMDC executives and partners emphasizing the company’s commitment to creating safe, sustainable, and inclusive communities. Honorary guests and media explored interactive exhibition booths showcasing SMDC’s milestones and future plans.

Day 2 (November 23) features keynotes by life coach Michael Yap and financial expert Chinkee Tan, interactive partner activities, and live music by MoonJive, culminating in a fireworks display.

Day 3 (November 24) offers insights from motivational speakers Earl Beja Paolo and Ardy Roberto, closing with performances by Nicole Asencio and Serenade Society.

Two Decades of Excellence

Since its first development, Chateau Elysee, in 2004, SMDC has delivered over 183,000 residential units. Its focus on sustainable, inclusive communities continues to redefine urban living for Filipinos.

SMDC celebrates 20th anniversary with Grand Trade Show at MOA